Do you trust the people you buy from? The importance of building rapport to increase quality enquiries.
We tend to buy from people or companies that we trust. Of course, it goes both ways - people are only likely to invest with us and our organisation if they believe we can deliver. So, if you want to get people on board – be it for your charity fundraiser, to sign-up to your sports club or to get quality business leads – it helps to strengthen connections.