Positioning
We will help you get clear on your purpose, value proposition and target audience. We will differentiate you from your competitors and help you position yourself as a leader in your field, along with consistent messaging.
Press coverage, links and SEO
We craft newsworthy press releases, which regularly feature on national, mainstream and industry sites. It may provide backlinks – a link from another website to your website, which can increase your ranking on search engines and improve visibility in search, translating to more traffic coming to your website. Clients have seen web traffic double and social media interactions spike with the publication of relevant articles.
PR training and consultation
For people who like to do it themselves or have in-house marketing support, which does not specialise in PR. We will look at processes and techniques to improve your media coverage. We have worked with digital marketers in the South West, helping them to deal more effectively with the press.
The PR Power Hour
We will focus on your needs to create strategies and ideas to pitch to journalists, along with a follow-up action plan.
Award applications
Set yourself apart from your competitors, build trust with potential clients and generate new leads with targeted award applications and promotions. Clients have repeatedly been nominated for awards, including from tens of thousands of entrants with our process.
Campaigning
We can support your campaign – ranging from a call for a change in policy to the launch of a new initiative or product/service – allowing you gain traction for your cause.
Content creation
We can create topical and relevant content, which will resonate with your audience and support your Search Engine Optimisation (SEO).
We can position you as an authority in your field – demonstrating experience, expertise and trust with your audience. This signals to Google and other search engines that you have helpful content, as well as establishing you as a credible authority in your field.
Building trust is essential if you want to improve conversions, generate leads and develop long-lasting relationships with customers.
We can also help you to use AI to support your own copywriting for your website – speeding up the process while ensuring it reflects the tone of your organisation.
Case studies
We can help you promote your business by showcasing happy customers.
Analytics
We can provide analytics to help improve the effectiveness of your market activities while maximizing your Return on Investment (ROI).
Packages:
Initials
For blogs, blurbs and bios.
- To be shared in internal communications or on your social media channels.
- This copy can be re-purposed for email campaigns, newsletters, etc.
This may suit someone who is looking to raise their profile through internal communications and some external channels.
It may suit someone who is not yet fully comfortable with being in the public eye.
It may include being a regular on the speaker’s circuit, but not necessarily featuring in the press.
Signature
For brand awareness.
- Regular press releases shared online (and in print) to develop brand awareness and build trust.
- Sourcing stories.
- A target distribution list.
- Provision of cuttings/links.
This may suit someone who would like to take the next step in raising their profile.
Businesses which have received recent accolades or published a book may also find this package beneficial.
Autograph
To position you as an authority in your field.
- Regular press releases shared online (and in print).
- Developing media relations and awareness.
- Developing brand awareness and positioning you as an authority in your field for greater credibility.
- Regular blogs and social media posts.
- Professional photography
- Award support
This may suit an established business, looking to set themselves apart from competitors and work on their public image.
It may also include organisations which have had a re-launch/ rebrand and would like to reposition themselves in the market.