Case Studies

1. Why did you decide you needed PR?

I felt that the start of the year with the launch of my new collection, ‘Vintage Curl’ and the nomination for the Venus Award was a good backdrop for some PR in my business.

2. Why did you decide to use Angela at PR The Write Way?

I liked Angela’s relaxed approach and clear focus when I met her at a conference. She fitted my own philosophy to represent my business interests.

3. What results did you get?

I got fantastic results. Angela was realistic in her expectations. She explained that she would try to get my article published. She had leads but gave no promises. When it got into the first paper, I was thrilled. She explained that she had not finished yet!

4. How have these results benefited you?

The benefits have been dramatic. To start with Angela suggested I contact a Bridal Boutique that I was trying to build a link with. She coached me on a strategy to angle my way into a meeting. This worked and I now have a solid working relationship with them.

At Wedding fairs I have attended, people have read my story and want to know more. Some of the articles coincided with the public vote in the Semi-finals of the Venus Award in the category of Customer Service. This gave an opportunity for readers to vote for me in the competition. As a result of this, and a wide variety of other activities I carried out, it has brought me to the finals in the Venus Awards.

I have also been invited as a guest speaker to an exclusive Ladies Breakfast Club. Furthermore, I was invited to join the Ladies Breakfast Club to celebrate Women’s International Day.

The traffic to my Facebook page was over 1,000 during the weeks of the press releases. My twitter visitors have speedily increased to 11.1 K this week.

5. Would you recommend Angela or use her services again?

Yes I would recommend Angela and have done this already.

6. Anything else you would like to add?

I like Angela’s approach. She asks questions but they are not difficult. She puts one at ease and uses answers in a lovely style with details from other answers. The results are magic. She also checks her interpretation so that true copy is created.

Hudson Accountants had tried to do their own PR with little success. They then called in PR The Write Way and found they appeared in a range of diverse publications, which has helped increase their company profile.

1. Why did you decide you needed PR?

We had been involved in work in the community and sponsored a number of good causes. We thought we had a lot to shout about, but didn’t feel we were spreading the word like we should.

2. Why did you decide to use Angela at PR the Write Way?

We had tried to do it ourselves, but didn’t get any coverage. We then tried a cheap alternative, but that also had virtually no impact.

I had met Angela at networking events and was impressed by what she had to say, but was still wary. We spoke and she seemed to understand our needs and, as a former journalist, knew what the press were after. We decided to carry out a trial period.

3. What results did you get?

I was suddenly in so many publications that my children got bored of seeing me in the press! They saw the Hudson brand everywhere. There was recognition of our firm outside of the normal business circles.

We recruited a new member of staff, Dave, who had read about us in the press. He said he felt he knew about our company and values.  This helps to show us as an established business. The team are happy to be in the press as well and share our success stories.

4. How have these results benefited you?

It has definitely increased our business profile.

5. Would you recommend Angela or use her services again?

Yes, I would highly recommend Angela and we continue to use her services.

6. Anything else you would like to add?

I just had to talk and Angela would write the story. Then I’d read and sometimes edit. It was a fairly quick and pain-free process.

1. Why did you decide you needed PR?

I had an opportunity to visit No. 10 Downing Street to discuss single parents entering the world of business and PR seemed like the perfect fit for letting the public know about the work I do to help women into business, in particular the Launching Women Into Business programme.

2. Why did you decide to use Angela at PR the Write Way?

I met Angela at a networking event and we exchanged cards. About a month later I contacted Angela to find out if there was a good angle in the story and to talk about PR in general. Angela provided me with a greater insight into PR and why working with a PR expert was better than working on my own; she had great contacts! It only took 30 minutes for Angela to get the information she needed from me to craft the article.

3. What results did you get?

Seven publications ran the story including The Voice. That led to me being invited onto BBC Somerset for a radio interview on helping women into business and a collaboration project for a new empowerment programme being developed for young mum’s pan London.

4. How have these results benefited you?

The intangibles are people ‘recognising’ me, seeing me as a leader in my field and the tangible outcomes being offered business opportunities, interviews and an increase in Facebook likes on my business page.

5. Would you recommend Angela or use her services again?

Without a shadow of a doubt! I have already recommended Angela’s services and I am currently discussing another PR angle with her for my business.

6. Anything else you would like to add?

Angela is a super find. Incredibly knowledgeable, well connected in her field, she makes doing PR make sense!