Projects Against Plastic (PAP) was supported by PR The Write Way to promote their campaign to reduce single-use plastic in the hospitality industry, along with their Plastic Free Ramadan campaign.
The latter was carried out over a short period of time, on a modest budget, and has surpassed expectations.
It has gained international coverage, including with Sky News, Time Magazine and Fox News.
It also led to double the social media interactions and an increase in onboarded members.
PR The Write Way attended an event at the Houses of Parliament, alongside representatives from PAP and the United Nations, and reported on the meeting.