Launching Women Into Business (LWIB)

Yvonne Bignall, of Launching Women Into Business (LWIB) www.launchingwomenintobusiness.com

1. Why did you decide you needed PR?

I had an opportunity to visit No. 10 Downing Street to discuss single parents entering the world of business and PR seemed like the perfect fit for letting the public know about the work I do to help women into business, in particular the Launching Women Into Business programme.

2. Why did you decide to use Angela at PR The Write Way?

I met Angela at a networking event and we exchanged cards. About a month later I contacted Angela to find out if there was a good angle in the story and to talk about PR in general. Angela provided me with a greater insight into PR and why working with a PR expert was better than working on my own; she had great contacts! It only took 30 minutes for Angela to get the information she needed from me to craft the article.

3. What results did you get?

Seven publications ran the story including The Voice. That led to me being invited onto BBC Somerset for a radio interview on helping women into business and a collaboration project for a new empowerment programme being developed for young mum's pan London.

4. How have these results benefited you?

The intangibles are people 'recognising' me, seeing me as a leader in my field and the tangible outcomes being offered business opportunities, interviews and an increase in Facebook likes on my business page.

5. Would you recommend Angela or use her services again?

Without a shadow of a doubt! I have already recommended Angela's services and I am currently discussing another PR angle with her for my business.

6. Anything else you would like to add?

Angela is a super find. Incredibly knowledgeable, well connected in her field, she makes doing PR make sense!